By Jim Granat
The focus on eco-friendly or “green” initiatives might feel like a passing trend, but with the public’s interest in global warming, pollution, water consumption, and other far-reaching issues, it’s much more than a fad.
Instituting more sustainable business practices can mean real cost savings, from lower energy costs to tax incentives, but businesses can also gain loyal clients and end-users looking to do business with like-minded organizations.
A recent study found that more than 50% of Gen Z shoppers (the generation following millennials) are willing to pay more for a sustainable product. With one of the youngest generations showing a marked interest in protecting the planet and its resources, a true focus on sustainability can help your business emerge as a leader now and in the years to come.
