Fueling Pet Wellness with a Zero-Waste Soul.

From a Quiet Heartbreak to a New Stride: The Story of Sterling

The Moment Everything Changed In November 2025, our world stopped. Sterling, our vibrant three-year-old Maltipoo, suddenly lost the use of his hind legs. Seeing a young dog lose his mobility to spinal inflammation is a heartbreak no pet parent should endure. While prescription treatments eventually helped Sterling regain his stride, the experience left us with a powerful conviction: healing should happen every day, not just at the vet’s office.

Turning a Problem into a Product Inspired by Sterling’s recovery, we looked for a way to create a daily snack that didn't just taste good—it fought for his health. At the same time, we saw a massive environmental problem: millions of tons of nutrient-rich brewers’ spent grain being discarded.

As part of The Catalyst mantra, we decided to turn this "problem" into a solution. We discovered that by upcycling these grains, we could capture bioactive polyphenols and fibers that are often lost in traditional pet food.

Sterling Treats: Waste into Wellness. Sterling Treats were born in our kitchen to help dogs maintain their mobility. We fortified our upcycled grain base with a functional "anti-inflammatory matrix" of Turmeric, Flaxseeds, and Brewers’ Yeast.

A Mission Larger Than One Dog Today, Sterling is back to his active self—and he loves his treats. But the story doesn't end with him. Every bag of Sterling Treats or Sterling Bits you purchase supports The Catalyst at Belhaven University, where the next generation of data scientists and business leaders gain "on-the-gloves" experience.

Join the Circle. Support the Mission. Fuel the Wellness. Because every dog deserves to keep their stride.

The Quick Solo. Sterling Bits are designed for high-frequency rewards and metabolic precision. Crafted in our student-led microfactory in Belhaven, these bite-sized crunches utilize upcycled spent grain from Fertile Ground Beer Co. to create a low-glycemic snack that won't disrupt your companion’s rhythm.

• Low-GI Formula: Engineered with oat bran and spent grain to ensure a slow glucose release [1].
• Zero-Waste: Every ounce diverts brewery byproducts from landfills in Mississippi [2].
• The Mission: Produced by a turnkey student workforce earning a $20/hr living wage + 10% sales commission.

• Ingredients: Upcycled Brewers' Spent Grain, Chickpea Flour, Organic Turmeric, Cinnamon

Quantity: 2 x .44 ounces