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The Catalyst Concept

The Catalyst at Belhaven | The Architecture of Innovation Skip to content
C The Catalyst at Belhaven
The Lab Project 62 Human Capital Agritourism Research MS Dashboard Partner With Us

The Architecture of Innovation

Research to commercialization, end-to-end.

We don’t just ideate. We run the full lifecycle—from biological and industrial research to product delivery—to solve the region’s hardest problems.

Explore Project 62 Shop Sterling Treats
Model
Dual-track
Mandate
65/35
Focus
Public benefit

Our method

A repeatable pipeline that turns pressure into progress.

  1. 7PProblem → Process → Product → Profit → People → Planet → Public Benefit
  2. 4AAct → Aim → Align → Assess
Healthcare AI · Digital twins · Zero-waste · Living wage talent · Public benefit · Jackson, MS · Healthcare AI · Digital twins · Zero-waste · Living wage talent · Public benefit · Jackson, MS ·

The living laboratory

Turning problems into products

Turning problems into products, with measurable outcomes.

Built for the full stack of innovation

In the heart of Jackson, we find value in the “space between”—converting industrial liabilities into scalable community assets. The Catalyst at Belhaven is a vertically integrated venture engine, built to move from research to delivery without losing the mission.

Our unifying thesis is simple: biological and industrial systems under stress follow predictable patterns. We build solutions that reduce risk, create jobs, and translate research into real-world benefit.

The 65/35 financial architecture

We cap operating expenses at 65% of gross revenue to protect mission delivery and fund a living wage for student talent. The remaining 35% is redistributed as social surplus.

  • 65% Operations & living wage runway
  • 14% Belhaven University General Funds
  • 13% Catalyst R&D Operations
  • 5% Local Charity & Food Security
  • 3% Amos-Wicks STEM Scholarships
◆

Research anchor

Institutional rigor with translational velocity—digital twins, imaging physics, and AI-assisted workflows.

◎

Commercial sandbox

Sterling Treats and adjacent ventures prove unit economics while students ship real product.

✦

Community surplus

Mandated redistribution keeps the mission in the P&L—not just the mission statement.

Project 62

The dual-track model

Balancing high-complexity medical research with high-margin commercial goods.

Track A · Institutional research anchor

Healthcare AI digital twin

Predictive digital twins to model perfusion and anomaly risk—supporting AI-assisted second reads to reduce diagnostic error.

Mississippi dashboard workspace

Track B · Commercial revenue sandbox

Sterling Treats

Upcycling 100% organic brewers’ spent grain into premium canine wellness products with transparent traceability.

Shop the microfactory

AI-driven wellness modeling

The Herbalyst App

LLM-assisted herbal recipe modeling with a pathway toward analytics-as-a-service integrations (delivery APIs and inventory workflows).

Discuss a pilot

People first

Human capital

Scholarships, living wages, and contract-ready graduates.

Amos-Wicks STEM AI Scholarship

Funded directly by the 35% Social Surplus mandate. We dedicate 3% of all commercial surplus to endowed STEM scholarships.

This fund supports high-merit students and creates a debt-free pathway to produce rigorous, creation-level work.

Careers & The Ensemble

We hire specialized students from CIS, Data Science, and Business as section leaders—aligned to real deliverables.

$20/hr living wage to manage automated systems and P&L targets.

Submit your resume Submit Your Project

Circularity & heritage

Ahduh: Sustainable agritourism

A luxury farm-to-table destination rooted in circularity and heritage.

Currently in the Institutional Review Phase, Ahduh integrates an IMTA system with livestock, aquaculture, and a hybrid distillery to convert Mississippi’s “wealth paradox” into durable local prosperity.

Signal, not noise

The Catalyst Dispatch

Research themes and working notes (hub).

Research in Healthcare

Digital twins, imaging physics, and predictive anomaly models.

Zero Waste & Sustainability

Industrial symbiosis, spent grain valorization, carbon-neutral infrastructure.

Workforce Development

Micro-credentials, living wage model, contract-ready graduates.

Trust by design

Privacy & data ethics

We treat data with the same reverence we treat ingredients.

Data ethics

Data collected through Sterling Pulse is anonymized and used for verifying safety and advancing scientific research. We do not sell data.

Terms (summary)

Student-led ventures operate under Project Kanban stages. As a non-exempt LLC subsidiary, we insulate institutional 501(c)(3) status while operating disciplined commercial development.

The Catalyst at Belhaven

A vertically integrated public benefit venture engine.

“If your why is great enough, your how will come.” — Les Brown

Contact

  • 1500 Peachtree Street
  • Fitzhugh Hall, Room 304
  • Jackson, MS 39202
  • Phone: 601-973-5004
  • Email: TheCatalyst@Belhaven.edu

Boutique Store

Support our zero-waste mission and student workforce directly.

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© 2026 The Catalyst at Belhaven University. All rights reserved.

Sterling Treats

Sterling Treats

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$5.00
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Product Details
Brand: Sterling Treats

Fueling Pet Wellness with a Zero-Waste Soul.

From a Quiet Heartbreak to a New Stride: The Story of Sterling

The Moment Everything Changed In November 2025, our world stopped. Sterling, our vibrant three-year-old Maltipoo, suddenly lost the use of his hind legs. Seeing a young dog lose his mobility to spinal inflammation is a heartbreak no pet parent should endure. While prescription treatments eventually helped Sterling regain his stride, the experience left us with a powerful conviction: healing should happen every day, not just at the vet’s office.

Turning a Problem into a Product Inspired by Sterling’s recovery, we looked for a way to create a daily snack that didn't just taste good—it fought for his health. At the same time, we saw a massive environmental problem: millions of tons of nutrient-rich brewers’ spent grain being discarded.

As part of The Catalyst mantra, we decided to turn this "problem" into a solution. We discovered that by upcycling these grains, we could capture bioactive polyphenols and fibers that are often lost in traditional pet food.

Sterling Treats: Waste into Wellness. Sterling Treats were born in our kitchen to help dogs maintain their mobility. We fortified our upcycled grain base with a functional "anti-inflammatory matrix" of Turmeric, Flaxseeds, and Brewers’ Yeast.

A Mission Larger Than One Dog Today, Sterling is back to his active self—and he loves his treats. But the story doesn't end with him. Every bag of Sterling Treats or Sterling Bits you purchase supports The Catalyst at Belhaven University, where the next generation of data scientists and business leaders gain "on-the-gloves" experience.

Join the Circle. Support the Mission. Fuel the Wellness. Because every dog deserves to keep their stride.

The Full Set. Our signature 2"x2" bone-shaped treats are the "Gold Standard" of canine recovery. Infused with a potent blend of organic turmeric and ginger, Sterling Treats are formulated by our STEM department to address systemic inflammation and joint health through high-bioavailability curcumin [3].

  • Anti-Inflammatory: Features the synergistic duo of Turmeric and Piperine (Black Pepper) for maximum absorption [4].
  • Soulfully Crafted: A subsidiary of The Catalyst At Belhaven, merging the science of the lab with the heart of a jazz house.
  • Traceable: Scan the QR code on your pouch to meet the student team behind your batch.

Ingredients: Upcycled Brewers' Spent Grain, Chickpea Flour, Organic Turmeric, Cinnamon


Quantity: 4 x .44 ounces

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